Lays photo booth
Lay's aimed to create an engaging digital experience that would connect with their diverse customer base and amplify their brand's fun, playful image. The challenge was to develop an interactive photo booth website where users could customize and share their experiences with Lay's products.
About the Project
The Challenge
The primary objectives were:
- Engagement: Create a platform that encourages user interaction and creativity, thereby increasing time spent on the site.
- Brand Awareness: Leverage user-generated content to enhance brand visibility and promote the Lay's brand across social media channels.
- Data Collection: Collect user data and insights for future marketing efforts while ensuring a seamless user experience.
Our Approach
To meet these objectives, we developed a comprehensive website that combined creativity, interactivity, and social media integration. Our approach included the following key components:
- User Experience (UX) & Design:
- Designed an intuitive and visually appealing website interface that aligns with Lay's branding and playful spirit.
- Created a simple, step-by-step process for users to take and customize photos, ensuring a smooth and enjoyable experience.
- Interactive Photo Booth Features:
- Developed a virtual photo booth allowing users to upload or take photos using their devices.
- Implemented customization options, including adding Lay's branded filters, frames, and stickers, to personalize photos.
- Provided an option for users to enter a contest or feature their photos on Lay's social media channels.
- Social Media Integration:
- Integrated social media sharing options, enabling users to easily share their customized photos on platforms like Instagram, Facebook, and Twitter.
- Encouraged the use of a branded hashtag (#LaysPhotoFun) to aggregate user-generated content and increase campaign visibility.
- Gamification & Rewards:
- Incorporated a points-based system where users could earn rewards for participating, sharing, and engaging with the content.
- Offered prizes and incentives for the most creative entries, encouraging user participation.
- Data Collection & Analytics:
- Set up analytics tools to track user interactions, photo submissions, and social media shares.
- Collected opt-in user data for future marketing campaigns, ensuring compliance with privacy regulations.
- Responsive Design & Accessibility:
- Developed the website with a responsive design, ensuring optimal performance across all devices, including desktops, tablets, and smartphones.
- Ensured the website was accessible to all users, including those with disabilities, by adhering to best practices in web accessibility.
The Solution
The Lay's Photo Booth website was a resounding success, achieving significant engagement and increasing brand visibility. Key outcomes included:
- High User Engagement:
- The website attracted over 500,000 visitors in the first month, with users spending an average of 5 minutes on the site, indicating high engagement levels.
- Viral Social Media Impact:
- The integrated social media sharing features led to 100,000+ shared photos, with the #LaysPhotoFun hashtag trending on multiple occasions.
- The campaign generated millions of impressions across social media platforms, significantly boosting Lay's brand visibility.
- Creative Participation:
- Over 50,000 unique photo submissions were made, showcasing users' creativity and enthusiasm for the brand.
- The contest and rewards system incentivized participation, with thousands of users competing for top prizes.
- Valuable Customer Insights:
- The data collected provided Lay's with valuable insights into customer preferences, demographics, and engagement patterns, helping to inform future marketing strategies.
- Positive Brand Perception:
- Feedback indicated a significant increase in positive brand perception, with users appreciating the fun and interactive nature of the campaign.