Rich Kids Juice hidden objects Game
Rich Kids Juice aimed to promote their line of healthy juices to families and young children by creating an engaging digital experience. The objective was to develop an interactive hidden objects game that would both entertain and subtly educate players about the brand's products and their benefits.
About the Project
The Challenge
The primary challenges included:
- Brand Awareness: Increase awareness of the Rich Kids Juice product line among children and their parents.
- Engagement: Develop an interactive game that captures the attention of both children and adults, encouraging prolonged engagement.
- Educational Value: Integrate educational elements that highlight the health benefits of the juices and promote healthy eating habits.
Our Approach
To address these challenges, we created a vibrant and fun hidden objects game that aligned with Rich Kids Juice’s brand values and objectives. The development process included the following key components:
- Concept & Storyline Development:
- Crafted a storyline where players help a character, "Richie," find various hidden objects related to fruits, juices, and healthy snacks in different scenarios, such as a kitchen, park, and grocery store.
- Each level featured a unique theme, reinforcing different aspects of a healthy lifestyle and the benefits of Rich Kids Juice.
- Game Design & Graphics:
- Developed colorful, child-friendly graphics and animations that appeal to young audiences, with a playful and engaging aesthetic.
- Designed multiple interactive scenes with varying levels of difficulty to cater to different age groups.
- Interactive Gameplay Mechanics:
- Implemented intuitive touch-screen controls for easy navigation and object selection.
- Included various gameplay elements like time challenges, bonus rounds, and hints to keep the game engaging and challenging.
- Educational Content Integration:
- Embedded fun facts about the nutritional benefits of different fruits and vegetables found in Rich Kids Juice throughout the game.
- Offered rewards and achievements for completing educational mini-challenges, such as identifying the healthiest snacks.
- Cross-Platform Compatibility:
- Developed the game to be accessible on multiple platforms, including web browsers, iOS, and Android devices, ensuring wide accessibility.
- Analytics & Feedback Mechanisms:
- Integrated analytics to track game usage, engagement time, and completion rates.
- Included a feedback feature to gather insights from parents and children for future updates and improvements.
The Solution
The Rich Kids Juice Hidden Objects Game successfully met its objectives, delivering engaging and educational content to a broad audience. Key outcomes included:
- Increased Brand Awareness:
- The game reached over 200,000 downloads in its first three months, significantly boosting awareness of the Rich Kids Juice brand.
- High Engagement Levels:
- Players spent an average of 15 minutes per session on the game, indicating strong engagement. The game’s mix of fun and education kept players returning.
- Educational Impact:
- Parents reported that children learned more about healthy eating habits and were more interested in trying different juices and fruits after playing the game.
- Positive Feedback:
- The game received overwhelmingly positive feedback from both children and parents, with a 4.5-star rating in app stores.
- Data-Driven Insights:
- The analytics provided valuable data on user preferences and behaviors, helping Rich Kids Juice understand their audience better and refine their marketing strategies.
- Cross-Promotional Opportunities:
- The game facilitated cross-promotional opportunities, with in-game prompts leading to increased visits to the brand's website and social media channels.
